House Solution Egypt Achieves 10% Sales Growth in 3 Months with The Commerce Gear
To align our digital performance with the strength of our property portfolio, we rethought how we attract and convert demand online. After submitting a structured request for quotation (RFQ) via Entasher.com and selecting The Commerce Gear as our performance partner, we recorded a 10 percent uplift in closed deals in just three months.
One RFQ through Entasher.com, one selected partner (The Commerce Gear), and a connected digital funnel across SEO, search, social and YouTube. Within three months, this programme translated into higher quality leads, better visibility and measurable sales growth.
About House Solution and the Starting Point
House Solution Egypt supports expats, embassies and multinational companies looking for long term homes in Cairo’s key neighbourhoods. Our offline reputation and portfolio have been strong for years, but our digital performance was not fully reflecting that strength.
Website traffic was growing. However, conversions and closed contracts were not increasing at the same pace. We needed a performance partner who understood both real estate and relocation behaviour and could convert demand into measurable business results.
The Digital Gaps We Needed to Close
We operate in a segment where trust, response time and visibility are critical. Our internal review highlighted a set of challenges that were limiting digital growth.
Key challenges
- High website traffic but inconsistent conversion into serious rental inquiries.
- Growing competition on neighbourhood based keywords in search results.
- Separate campaigns on Google, Meta and YouTube without a unified funnel.
- Limited clarity on which channels contributed most to confirmed rentals.
- Decisions driven by top line numbers instead of detailed event data.
Using an RFQ on Entasher.com to Select The Commerce Gear
Our team translated our needs into a structured RFQ: goals, target audience, key neighbourhoods, budget ranges and success metrics. That RFQ was submitted via Entasher.com and shared with a pool of verified digital agencies.
House Solution prepares a clear digital performance brief and submits it as an RFQ on Entasher.com.
Multiple verified agencies respond with structured proposals, timelines and pricing.
We compare the options and select The Commerce Gear, aligning on a 90-day roadmap and KPIs.
Why we chose The Commerce Gear
- A realistic 90-day plan with weekly optimisation cycles and clear milestones.
- A technical SEO audit tailored to how expats and corporate clients search for homes.
- Full funnel coverage across SEO, Google Search, Performance Max, Meta Ads and YouTube.
- Strong focus on tracking calls, forms and WhatsApp actions as business outcomes.
- Relevant experience with hybrid B2B and B2C funnels.
Building One Connected Performance Funnel
The Commerce Gear treated our channels as parts of one system rather than separate activities. Every interaction, from first search to booked viewing, was integrated into a single performance funnel.
Fixing crawl and speed issues, optimising listing pages around neighbourhood and intent based keywords, and improving internal linking so high value areas were easier to discover.
Building campaigns around expat housing, embassy staff and corporate rentals, segmenting by area clusters such as Maadi, Zamalek and New Cairo, and optimising for calls, WhatsApp clicks and viewing requests.
Targeting relocation signals and expat audiences, using carousel and short video creatives to show lifestyle and location value, and running remarketing flows for visitors who viewed multiple listings.
Launching short, focused videos aimed at expats and corporate decision makers, reinforcing our brand and feeding warmer audiences back into search and social campaigns.
Setting up event based tracking for calls, forms, WhatsApp and key page visits, and aligning weekly optimisation with feedback from our sales and operations teams.
What Changed in the First 3 Months
Within three months of launching the programme with The Commerce Gear, the impact was clear in both our dashboards and our daily conversations with clients.
“We wanted more than traffic. We wanted a partner who could translate demand into real, measurable growth. Submitting our RFQ via Entasher.com and selecting The Commerce Gear gave us a clearer, more efficient way to do that. We now see the impact directly in closed deals, not only in dashboards.”
House Solution Egypt management (summary)
What This Partnership Means for House Solution
1. A more predictable lead pipeline
Instead of depending only on seasonality and referrals, we now have a structured digital engine that brings in steady, high intent inquiries from the right audiences.
2. A stronger digital presence
Our visibility across search and paid channels now better reflects the quality of our portfolio and the level of service clients experience when they work with House Solution.
3. A data driven way to grow
With unified tracking and clear reporting, every channel and campaign is accountable. It is easier to plan, invest and connect marketing activity directly to confirmed rentals.
Looking Ahead
Our mission at House Solution Egypt is to make relocation and long term living in Cairo as smooth and reliable as possible for the people and organisations that trust us.
Strengthening our digital foundation with The Commerce Gear, starting from an RFQ submitted via Entasher.com, is an important step in that journey. The first three months delivered strong results, and we are building on this partnership to serve even more clients in the months ahead.
